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Using AI to Improve Customer Service in Equipment Finance

Matthew Hinkley • August 27, 2024

 Over the last few years, new technologies leveraging artificial intelligence (AI) have been reshaping the customer experience in equipment finance and other industries. The user experience has been redesigned in a way that automates and improves many parts of the process. AI technologies are now increasingly being used to bring more value-added functionalities to lenders and end users enhancing customer interactions, streamlining operational processes, and improving customer satisfaction.

AI in Customer Service for Equipment Finance


 Artificial Intelligence (AI) provides machines with the
ability to mimic human intelligence by programming them to think and respond to problems in a human-like manner. AI in the equipment finance industry is quickly becoming an important part of customer service. The number of organizations adopting AI is growing rapidly, with businesses keen to improve customer experiences and operational efficiency. As AI technologies develop, their penetration in customer service will become more important and will become an essential part of any modern equipment finance lender’s standard customer interaction toolset..


 There is no doubt that the current use of AI solutions for customer experience personalization will become even more noticeable in diverse sectors. Various financial institutions and equipment finance companies will continue to invest in AI-powered solutions to meet the increasing requirements of their customers and stay ahead of the competition. In the future, the use of AI will go beyond just decreasing operational costs.


Enhancing Customer Interactions


 The use of AI in equipment finance has improved the experience of the customer by allowing for better interfacing. Through automated services such as AI-powered chatbots and virtual assistants, it is now possible to handle customers' enquiries and requests regarding leasing agreements or simply respond to inquiries about current lease terms or various payment schedules. Customers can receive answers to their questions regarding payments immediately without having to wait for a representative.


AI can also be used to deliver more personalized customer experiences and target the right information or services to each customer. By examining large amounts of customer data and consequently improving its understanding of each customer, AI technology can provide more tailored recommendations and services that complement the specific needs and tastes of these customers, fostering the feeling of being an important patron and improving customer retention.


Streamlining Processes and Efficiency


 Similarly, in the customer service sector, AI is enabling the automation of certain tasks that take away valuable time from customer service representatives. For example, straightforward customer requests such as completing a data entry task, formatting a document or processing an application can be automated to streamline and standardize these processes. Automating such processes can eliminate inefficiencies and free up time for customer service employees.


AI can also improve decision making by quickly analyzing and
providing actionable insights based on massive datasets. This capability is helpful for equipment finance professionals as they have to take proper actions quickly, such as approvals, renewals and modifications of leases. In this context, AI can speed up the decision making process, while making a more data-driven decision, resulting in better outcomes.


Improving Customer Retention and Satisfaction


 The opportunity to become more proactive in retaining and pleasing customers – a critical priority for equipment finance companies – is one of the most popular and compelling reasons to use AI in customer service. For instance, using predictive analytics, AI can indicate that a customer might require a lease renewal or upgrade soon, which would be an opportune time for the company to contact the customer with a personalized offer of renewing their lease, before the customer is even aware of the need. With consistent use of AI to personalize customer service solutions, organizations can better anticipate and address customer needs and subsequently increase customer satisfaction. 


 Improved feedback loops are another benefit, with AI learning how customers
react in real time to new services and products. This provides organizations with the insight to spot recurring patterns and identify what might need addressing right away. With this real-time data, organizations can even develop new resources and products to address gaps in their own client base.


Challenges and Future Prospects


 Although the customer service benefits of AI are great, serious challenges must first be addressed such as those of ensuring data security and customer privacy. The continuous transmission of sensitive customer data between AI systems requires strong security insofar as the data must not only be kept continuously available for system operations, but also be protected against cyber attacks. Furthermore, both equipment finance companies and their system operators must be thoroughly bound by data protection rules and comply with all relevant regulations in order to earn and sustain customers’ trust.


 Looking ahead, using AI in equipment finance customer service seems to have a promising future. With changes in natural language processing and improved machine learning algorithms, interactive customer service experience will change for the better with time. In the coming years, customers could see AI technologies that can handle even the most difficult problems and queries without much human involvement, and this development could boost efficiency and customer satisfaction in the industry. 


Software providers in the equipment finance space such as LeaseSpark have already designed and built AI solutions for customer service into their offering. Within
LeaseSpark documentation is now managed by an AI chatbot that can walk you through any area of the platform in detail to show new users how the end to end system operates, as well as, role-based AI assistants are available to assist with tasks and operations throughout the platform such as completing a credit write-up from supporting materials for a specific deal to even conducting payout from within the platform and sending email correspondence to all stakeholders.


 With the help of AI technologies, equipment finance companies can improve customer interactions, simplify the whole service process with customers, and increase the rate of customer retention and satisfaction. Furthermore, the blending of technology with human-led customer service in the coming years will assist the industry to evolve more efficiently and introduce new trends that will capitalize on the efficiency of technology while retaining a human touch.


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